Can We Build a Movement?

1,000,000

That's a big number.

Yesterday we launched our Facebook Page and a campaign for one million phones by Earth Day.  In my last post, I was worried about mobilizing one phone.  Just one.  Today, a million.

So its bold and audacious.  But I hope it generates interest and gets you to act.  

This raises an altogether different question: How do we build a movement? I know, used cell phones, a movement? But I've studied movements and believe we have potential.

• First, we have a clear mission: accelerate social justice and international development
• Second, there is a simple and specific action to get involved: donate your used phone
• Last, it's an easy way to make a meaningful difference and feel apart of something larger

But the most important part, people need to believe we can accomplish great things, together.  I know these are big lofty ideas, but when we really think about it, donating used phones, and building a movement together has strong potential -- potential to improve lives and development efforts around the world.

One. A million. I hope we land at least somewhere in between.

What matters is we get involved and act when and where we can.